After being one at York St John University and later managing a team of them in Northern England, I know exactly what makes a great Campus Brand Manager.
If you’re thinking of trying your hand at this entrepreneurial and rewarding endeavour, there are three attributes that will really set you apart. Do you have them all?
A great Campus Brand Manager needs to think ahead. Constantly seeking out the next awareness and hire-generating event, you’ll have the proactive mentality to set up everything from specific skills sessions to lecture shout-outs.
A big opportunity that can easily be missed is getting involved in extra events with the Talent Acquisition team. Attending assessment centres or helping with interviews will help you strengthen your ability to do the role well and enhance your personal brand at the same time. All you have to do is ask!
To be proactive and deliver an effective message, you need creative flair.
It is important for a Campus Brand Manager to think outside the box when planning new events. First of all, we need to understand what students will respond to best. We must then make sure we’re in front of the right type of students, before tailoring a consistent attraction strategy that suits their needs.
The last step? Execute your plan and deliver your event creatively – students will appreciate the effort you put in. Their engagement will be your deserved reward.
Ultimately, if you want to be proactive and creative, you need passion. To be a great Campus Brand Manager you must be passionate about the role and messages you are delivering on campus.
Passion will come naturally from the great experiences you’ve had personally from your placement or internship with us. And you’ll find the value of helping others achieve what you’ve already achieved and discover their perfect career/job opportunity is an excellent inspiration for the passion required.
Do you think you could commandeer your passion to proactively plan creative events? If you possess the three attributes above then this role may well be the perfect one for you. With a UK Campus Brand Manager of The Year Award up for grabs… the role has never been more appealing! Find out more here or browser our work placements and graduate opportunities.